William’s Marble Polish Inc.
Website
First half of homepage
Brochure and Business Card
William’s Marble Polish Inc. is a small business for floor polishing and restoration based in Miami. The project involved establishing a consistent brand identity and creating a business card, brochure, and website to reflect their goals and attract more clients. The company had minimal branding and relied primarily on word-of-mouth referrals. The goal was to create a professional identity that appealed to homeowners and commercial property managers.
The process involved getting to know the business more, researching the target audience and preferences, and competitor analysis in terms of design choices. The company already had a logo and preferred color palette of monochromatic blue, which helped me build the branding around these elements. Low-fidelity sketches and iterating on designs were key to the process, as they helped us narrow down to the right solution.
We opted for elegant, straightforward, and minimal layouts, colors, and typography because they reflect professionalism and luxury that correspond to polishing stone floors and appeal to audience preferences. The deliverables included a style guide, logo, brochure and business card PDFs ready for print, along with the editable files. The website was built on WordPress, was built for accessibility, and included SEO optimization. The overall branding created a more professional identity for William’s Marble Polish and made it easier to find and hire the company.
If you are interested in seeing the website in action, here is the link: williamsmarblepolish.com